Local.com offers a free basic listing to all businesses, in addition to its PPC ad product. PPC ads are based on an auction model and are placed on SERPs depending upon keyword and category. They also offer a “Local Featured Sponsor” option that guarantees your ad will be placed above organic results and allows you to target by geographic region in addition to keywords. Their other product, “LocalPromote” ties your ad to the mapping section, while a premium option will also give you a “featured sponsor” position on the search engine.
Local.com’s database has over 16 million business listings, but is limited to the United States and the United Kingdom in its coverage, using zip and postal codes as its primary means of identification. A study by comScore in July 2006 shows monthly page views of 38 million and monthly searches close to 19 million
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