Thursday, August 20, 2009

Looking For A New Way To Advertise In Your Area?

Small business owners should take time to understand the concept of marketing through local business profiles on the Internet. Well-planned efforts in online marketing attract traffic from the local community and drive profits and lead generation. Marketing has to be continuously monitored. High-paying potential customers in the local market can also be targeted through various online local business marketing strategies.

Local.com offers a free basic listing to all businesses, in addition to its PPC ad product. PPC ads are based on an auction model and are placed on SERPs depending upon keyword and category. They also offer a “Local Featured Sponsor” option that guarantees your ad will be placed above organic results and allows you to target by geographic region in addition to keywords. Their other product, “LocalPromote” ties your ad to the mapping section, while a premium option will also give you a “featured sponsor” position on the search engine.


Local.com’s database has over 16 million business listings, but is limited to the United States and the United Kingdom in its coverage, using zip and postal codes as its primary means of identification. A study by comScore in July 2006 shows monthly page views of 38 million and monthly searches close to 19 million

Help your customers find you with GUARANTEED top placement in search results.
As many people employ the Internet to find local businesses, online local advertising is a successful and powerful method of profit generation. Gone are the days of people opening up their newspapers and turning to the back section to find needed services or paging through phone books seeking the right company in their local area. Today, it is quicker to do an online search. Most people have access to a computer at home or at work and can quickly search for what they need online. An online search can be done in seconds, much quicker than it takes to even find a newspaper. Your business needs to be visible through the Internet, if you want to maximize your business opportunities.



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